CLV Strategy

CLV tracking lets your bet history at individual sportsbooks come alive. Here is how to use your lifetime CLV and the per-bet breakdown at one book, and how to tie that into the Square Score: if your CLV is high somewhere, you want to send that book your squarest-looking bets.

Lifetime CLV per sportsbook

Let's look at bet365. My lifetime CLV at bet365 on this demo account is 3%. That is pretty close to zero. It does not scream that I am a sharp bettor at bet365.

Go into the History tab and you can see the CLV breakdown per bet, so you can go back in time and find exactly where that 3% came from.

Tying it into the Square Score

What this means in a broader sense, when you tie it into our other features like the Square Score: if you have a very high CLV somewhere, like FanDuel on this demo account, you want to make sure we are sending square bets to that FanDuel account so you do not accumulate any more CLV there.

The way you do that is to come back to the hedge sets, look at the Square Score, and make sure the FanDuel score is as high as possible. The next part explains the Square Score.