Sportsbook Priming (Pro)

Sportsbook priming is for you if your edge at one sportsbook is much better than at the others. Target that sportsbook, and every hedge set gets a Priming option that sends it square action, while you still profit no matter what happens. Priming is part of Pro, and of Consulting and Business, which include Pro.

When to target a sportsbook

This is especially good for you if your EV edge at one sportsbook is much better than it is at the other sportsbooks. FanDuel is the book people most often ask us to prime, so this example uses FanDuel.

Turning it on

Open the sportsbook's page from the Sportsbooks tab. Right there is the option to target the sportsbook you are on, in this case FanDuel: tick Target this sportsbook 1. For every hedge set we generate, we now find a way to send square action to FanDuel.

Account Stealth vs FanDuel Priming

Here is a Bally Bet signup bonus. Notice that the default Account Stealth option 1 does not have any bets at FanDuel 2. It is good for priming theScore, Bally Bet and BetRivers, but it does nothing for your FanDuel account. If FanDuel is the one you care about, you would rather have a different option.

Right after Account Stealth there are now priming options, one for each sportsbook you target. FanDuel Priming 1 uses the same Bally Bet signup bonus to send a two-leg parlay to FanDuel 2.

What gets sent to the book

You are still profitable no matter what happens; that is the point of the hedging. And you are also using the bonus to send a $175 two-leg parlay into your FanDuel account 1. It looks very square because it is a high-stakes parlay and it does not use any bonuses. How square a bet looks is what the Square Score measures.